HIKERS
HIKERS
HIKERS Orienteering Club Extreme Sport Branding
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In this project I was assigned to create a corporate brand for an extreme sport. Choosing orienteering was rooted from my hobby in running and working out. I had done several brands for corporate, but doing one for a sport organization was a new learning curve in my design process. I chose the name ‘HIKERS’ to define the unity of the organization that this sport is to be played with teams and with other orienteers.
Process Work and Moodboard
The goal of HIKERS is to provide a community for everyone who enjoys orienteering both competitively and casually. While doing the research, I noticed that orienteering isn’t really big and popular like other extreme sports, but the activity they do is really interesting and engaging that it requires some practical and navigating skills to do this group sport.
Type
Branding, Advertising, Promotional
Software
Illustrator, InDesign, Photoshop
