TRAFFIC PEOPLE
TRAFFIC PEOPLE
Traffic People Mobile App
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This is the first UX/UI Design project I made in my first semester of junior year. This is a collaborative project between third-year graphic design and interior design students to create an app and tradeshow booth design for a selected brand, and my team’s client was Traffic People. Traffic People is a sustainable apparel retailer based out of London, UK.
This project aims to analyze, observe and get to know the brand’s vision and mission to create a complementary mobile app for the tradeshow.
As a disclaimer, I did not create the Traffic People logo and branding. Instead, I integrated some visual elements representing the original brand to be incorporated on the mobile app.
Traffic People Case Study
Besides focusing on the B2B purpose of the tradeshow, I also created an event-exclusive mobile app feature which is a Virtual Try-On to enhance customers experience in decision-making process before purchasing
We also designated the app to be displayed both on mobile screen and a big screen at the booth.
Type
UX/UI
Software
Figma and InDesign
Final poster combined all user experience journey and tradeshow booth interior curated by me.
Floor Plan
Screens
Landing Page
Register
Log In
Homepage
Collection
Virtual Try-On
Size Rec
Dress Collection
Favorites
Product Details
Shopping Cart
Information
Payment Method
Add a card
Shipping
Review Order
Payment Success
B2B
B2B Account